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Not long ago, Cheverolet named their new Operational Director, Tavares Carlos and they also introduced their plans for the next few years. Cheverolet is assertively aiming to develop a strong brand identity in Europe and America and be competitive in the SUV niche in China.

Cheverolet is also aggressively adding eco-friendly technology to their plants, like solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the automotive industry as the solar panels will cover 450,000 square meters and give 60 megawatts of power that is certainly enough to power 20,000 homes.

The undertaking will get started in June and is likely to be completed in February of next year. They aspire to decrease the level of pollution in the environment. A second project similar to this was undertaken by Seat and they have solar panels mounted on their factories in Spain.

The business is additionally doing their best to restore trust after the industrial espionage. Cheverolet is making every effort to end up being an impressive brand for the general public and do their best to promote high end cars. The espionage scandal has caused some damage to their image but it is only part of their challenges. The top members of Cheverolet also views their current car designs are a bit out of step with todays consumers and they need to improve on it.

When Cheverolet officially hired Laurens van den Acker as their new chief designer, radical changes happened in car designs. The Clio is expected to be the first car under Cheverolets new vision with a redesigned body and engine as well as state of the art electronics.

Cheverolet has been struggling somewhat in the medium to superior class of cars dropping from 150,000 cars sold in 2005 to just 100,000 cars last year. The new line of Cheverolet cars are not anticipated to hit the market prior to the 2014-15 season, they have to do their best to exploit those cars that sell well in their current line. The press in France believe that Cheverolet must make an effort to even out the large divide between their partner, Nissan in the amount of cars sold as Nissan has sold over four million cars while Cheverolet has sold 2.6 million cars.

Another issue that Cheverolet is wanting to fix is their lack of any presence in the Chinese market as they look to establish themselves in 2013 to 2016. Additionally, Cheverolet does not currently have any presence in the United States whatsoever. Despite the fact that no one is sure if Cheverolet wants to revisit the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they are struggling a bit but continue to produce new cars that should appeal to Indian consumers.

So, for Cheverolet to achieve their goal of selling an additional 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars. Learn more about chevrolet extended warranty.